Max Factor: Back in the USA with a Capsule Collection

Max Factor was a visionary makeup artist who didn’t just create makeup—he named it. As the first artist to start his own brand for the leading screen stars of Hollywood’s “golden age,” he pioneered the art of making professional makeup available to everyone. Now sold internationally only, the Max Factor brand is returning to the U.S. with a limited collection including mascara, eye liner (shown) and two lipstick shades ($9.99-$13.99 each). Partnering with creative design director Pat McGrath, the edit of essential products is designed for a modern take on a classic glamour look: the sexy cat eye paired with a nude lip.